Agent Brand Identity Project The Market Leader The Manager On The Field
Michele Paape The DB Team
 
 

Agent Brand Identity Project

As an agent, you want to stand out from the competition so that you can attract your ideal buyer/seller. You know your marketing messaging needs to cut through to be perceived as the go-to agent in your field. 

Like many agents, you may think the first step to growing on social media is consistent content, but it’s actually brand identity clarity first. Similar to trying to drive a car to a destination without any navigation, without a strong brand identity you are much more likely to wander off course or even “crash.”

 
 

How We Can Help

The Agent Brand Identity Project, provides the fundamental strategy sessions work that defines your brand identity, what makes you special as an agent/team, the ideal buyer/seller persona you wish to attract, and the specific position you plan to own in your local market. 

This is often referred to as the messaging guidelines of your personal brand, which is then followed by the second phase of the strategy work which is your visual identity.


What's included:

  • Brand Identity Messaging

  • Brand exercise & strategy sessions with Journi

  • Agent Core Values 

  • Unique Value Proposition 

  • Agent Conversion Story 

  • Niche Buyer/Seller Persona

  • Visual brand guidelines 

  • Custom Logo suite 

  • Custom Symbol suite 

  • Typography Guidelines 

  • Color Palette Guidelines 

The Transformation

  • Your own custom brand bible: Clarity in your personal brand messaging, direction and an elevated visual brand Identity.

  • Roadmap for standing out: The guidelines needed to build a deeper connection and stand out as the only option for your ideal buyer/sellers in their mind. 

  • Marketing efficiency: The essential foundation for all of your marketing messaging going forward to have laser like focus, and as a result all marketing channels will be visually aligned to collectively provide you with that consistent brand feel that screams “top notch”.

 
Agent Brand Identity Project Image.png
 

Recent Brand Bibles

 
 
 
 
 

 Ready To Get Started?